Skip to content Skip to footer

EU-CHINA SPORTS DAY

Immersive Virtual Experience: Black Box & Cultural Fusion

We partnered with Dirty Monitor to create an 81m² Black Box featuring a breathtaking 3D 360° lightshow in a virtual Temple of Heaven. With a creative remix of traditional Chinese music by renowned DJ Kid Noize, and over 150 artists showcasing Chinese cultural practices, the event captivated audiences. To boost visibility, we launched a comprehensive campaign involving European press and Chinese influencers from BiliBili, ensuring the event resonated globally.

Complete concept design

We designed and implemented the complete concept of the China-EU Sports Day together with our most trusted partners. We used new technologies and a creative angle on traditional concepts to come up with an innovative event. Right in the heart of Europe, on the Schuman Roundabout, we collaborated with Chinese and European talents to offer the best immersive activities about China to the European public!

Attendance5000 participants in a single dayImpressionsOver 1 millionYearSeptember 2019LocationBrusselsShare